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Megatrends are large social, economic, or political changes that are slow to form—however, once in place, their influence can last decades. Demographics are a type of megatrend, and even though these trends are somewhat easy to spot, few, if any, investors focus enough on demographic trends as they make their investment decisions.

During his investment career, Dr. Bob Froehlich has had the opportunity to travel the globe. He has witnessed firsthand the evolving demographic changes taking place around the world. These unique demographic trends can create investment opportunities, if you understand the link between demographics and investments.

There are hundreds of demographic trends developing around the world, and Investment Megatrends explains the dramatic power and influence of these demographic trends on the world of investments. From identifying four prominent global shifts to presenting the number-crunching behind the reasons for their existence, this book provides you with a map of the pitfalls and opportunities of demographic data, what to look for, and where. Froehlich offers practical investment strategies and ideas you can implement to benefit from these major demographic shifts:

Global Shift #1: The Ponce de Leon Effect: Focusing on the American Baby Boomers

Global Shift #2: The Walls Keep on Tumbling Down: Focusing on Eastern European Workers

Global Shift #3: The Rising Sun Is Clearly Setting: Focusing on the Aging Japanese Population

Global Shift #4: Napoleon Was Right: Focusing on the Chinese Consumer

Generation

Investment Megatrends concludes with a detailed discussion of how you can develop an Investment Megatrend Portfolio over the next ten years.

Acknowledgments

Introduction

Chapter One: Understanding The Power of Demographic Trends

Chapter Two: Global Shift #1: The Ponce de León Effect (The American Baby Boomers)

Chapter Three: Global Shift #2: The Walls Keep on Tumbling Down (Eastern European Workers)

Chapter Four: Global Shift #3: The Rising Sun is Clearly Setting (The Aging Japanese Population)

Chapter Five: Global Shift #4: Napoleon Was Right (The Chinese Consumer Generation)

Chapter Six: How to Develop an Investment Megatrends Portfolio

Appendix 1: Demographic Web Sites

Appendix 2: European Union (Country-by-Country Demographic Ranking)

Appendix 3: BobSpeak (A Unique Glossary of Dr Bob's Investment and Demographic Terms and Options)

Appendix 4: About R I S E (Redefining Investment Strategy Education)

About the Author

Index

DR. BOB FROEHLICH is the ViceChairman of Scudder Investments. Scudder Investments is part of Deutsche Asset Management, which is the global asset management unit of Deutsche Bank. He also serves as Chairman of the Investor Strategy Committee. This committ

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PRAISE FOR INVESTMENT MEGATRENDS "Bob speaks to our greater needs, not just our greater financial interests. It's what sets him apart. He's about a lot more than money, because with that fine mind beats an even finer heart."

—Neil Cavuto, Anchor, Fox News Channel "No one on Wall Street has done a better job of spotting investment trends than Dr. Bob?No one!"

—Lawrence Kudlow, Host of CNBC's Kudlow & Company "In a no-nonsense easy-to-understand style, Investment Megatrends steps back from the day-to-day mania of the markets, and explains how major shifts in our culture offer huge money-making opportunities. Dr. Bob is tops at showing the big picture to the small investor!"

—Brenda Buttner, Host, Bulls & Bears, Fox News Channel The author's proceeds from this book are being donated to R.I.S.E., an international forum that promotes understanding of the global investment industry. For more information on R.I.S.E., see inside. Megatrends are large social, economic, or political changes that are slow to formhowever, once in place, their influence can last decades. Demographics are a type of megatrend, and even though these trends are somewhat easy to spot, few, if any, investors focus enough on demographic trends as they make their investment decisions. During his investment career, Dr. Bob Froehlich has had the opportunity to travel the globe. He has witnessed firsthand the evolving demographic changes taking place around the world. These unique demographic trends can create investment opportunities, if you understand the link between demographics and investments. There are hundreds of demographic trends developing around the world, and Investment Megatrends explains the dramatic power and influence of these demographic trends on the world of investments. From identifying four prominent global shifts to presenting the number-crunching behind the reasons for their existence, this book provides you with a map of the pitfalls and opportunities of demographic data, what to look for, and where. Froehlich offers practical investment strategies and ideas you can implement to benefit from these major demographic shifts: Global Shift #1: The Ponce de Leon Effect: Focusing on the American Baby Boomers Global Shift #2: The Walls Keep on Tumbling Down: Focusing on Eastern European Workers Global Shift #3: The Rising Sun Is Clearly Setting: Focusing on the Aging Japanese Population Global Shift #4: Napoleon Was Right: Focusing on the Chinese Consumer Generation Investment Megatrends concludes with a detailed discussion of how you can develop an Investment Megatrend Portfolio over the next ten years. Filled with in-depth insight and expert advice, Investment Megatrends can help serious investors profittoday and tomorrowfrom some of the most important global demographic shifts of our lifetime. "The error-prone strategists and economists make the mistake of believing that the future will unfold just like the past. There are others, however, who have eyes to see the dust in the distance, ears to hear the hoof beats of the thundering herd, and the noses to smell the money to be made. One of those is Dr. Bob."Chicago Tribune