McDonald’s：Behind the Arches（麦当劳的秘密） mobi 下载 网盘 caj lrf pdf txt 阿里云

McDonald's is the story of an American business success,a company that proved the value of hard work,ingenuity,trial and error,and gut instincts.In McDonald's：Behind the Arches,business writer John F.Love tells the astonishing story of the people and the strategies,the innovation and the brilliance that turned a single hamburger stand into a multibillion-dollar corporation that has influenced the very culture of America-and now the world.

Foreword THE UNKNOWN MCDONALD'S

Chapter 1 YES,THERE IS A MCDONALD

Chapter 2 THE SALESMAN

Chapter 3 THE FRANCHISING DERBY

Chapter 4 THE OWNER/OPERATOR

Chapter 5 MELTING POT

Chapter 6 MAKING HAMBURGERS

Chapter 7 MAKING MONEY

Chapter 8 THE BUYOUT

Chapter 9 PARTNERS

Chapter 10 GOING PUBLIC

Chapter 11 MCDONALD'S EAST,MCDONALD'S WEST

Chapter 12 HIGH GEAR

Chapter 13 MEDIA MAGIC

Chapter 14 “MCDONALDIZING”THE SUPPLIERS

Chapter 15 THE PUBLIC CHALLENGE

Chapter 16 CHECKS AND BALANCES

Chapter 17 EXPORTING AMERICANA

Epilogue

Index

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Book Description

McDonald's: it is the world's premier entrepreneurial success story, a company whose growth worldwide continues to be astonishing. In tough financial times, McDonald's proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire. In the years since McDonald's: Behind The Arches was first published, McDonald's has been a trendsetter in advertising, focusing on different ethnic groups as well as the physically disabled. McDonald's created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonald's has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally-safe packaging and recyclable goods. Inspiring, informative, and filled with behind the scenes stories, this remarkable saga offers an irresistible look inside a great American business success.

From Publishers Weekly

Love presents a completely revised and updated version of the history behind the voracious hamburger empire.

From Library Journal

"The history of the McDonald's system is the story of an organization that learned how to harness the power of entrepreneursnot several, but hundreds of them." This work is not the story of Ray Kroc, McDonald's colorful founder, but that of all of the individuals, including the McDonald brothers, suppliers, financiers, franchisees, as well as the early employees, who made McDonald's the undisputed champion of the fast food industry. The complex financial arrangements that were necessary to McDonald's success are made clear, as is the company's commitment to quality, service, and cleanliness. This entertaining work is highly recommended for most public and academic libraries.

　　　　　　　　　　　　　　　　　　　　　　　　Michael D. Kathman, St. John's Univ. Lib., Collegeville, Minn.

Book Dimension

length: (cm)22.9 　　　 　　　　　 　　　　　 width:(cm)15.4