Small Giants: Companies That Choose to Be Great Instead of Big(ISBN=9781591841494) mobi 下载 网盘 caj lrf pdf txt 阿里云

　　What do the Anchor Stream microbrewery and underground rock

star Ani DiFranco have in common? The two are among Burlingham's

examples of privately held businesses that have become "giants" in

their field without becoming huge corporations. (And if you don't

think being a rock star is a business, consider that DiFranco's

dealings with local vendors in her Buffalo neighborhood have led to

the creation of more than 100 new jobs.) For the 14 small companies

profiled here, success comes by getting richer, not by getting

bigger. Burlingham's central conceit, that these are companies that

excel in generating "mojo," may seem abstract at first, but he

carefully demystifies the term by focusing on issues like community

relations and customer service. The owners he interviews speak from

hard-won experience about resisting the pressure to simply keep

expanding or sell the company to the highest bidder and staying

true to their original visions for excellence. Burlingham, an

editor-at-large at Inc., closes his account with a tribute to the

magazine's late founder, Bernard A. Goldhirsh, whose celebration of

entrepreneurship and loose managerial style clearly provided a

lasting influence. (Jan.)

ACKNOWLEDGMENTS

NTRODUCTION

1. Free to Choose

2. Who's in Charge Here?

3. The Mona Lisa Principle

4. Ties That Bind

5. A Culture of Intimacy

6. Galt's Gulch

7. Pass It On

8. The Art of Business

REFLECTIONS

FURTHER READING AND RESOURCES

NDEX

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书籍介绍

Itas an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do . . . creating a great place to work . . . providing great customer service . . . making great contributions to their communities . . . and finding great ways to lead their lives. In "Small Giants," veteran journalist Bo Burlingham takes us deep inside fourteen remarkable companies that have chosen to march to their own drummer. They include Anchor Brewing, the original microbrewer; CitiStorage Inc., the premier independent records-storage business; Clif Bar and Co., maker of organic energy bars and other nutrition foods; Righteous Babe Records, the record company founded by singer-songwriter Ani DiFranco; Union Square Hospitality Group, the company of restaurateur Danny Meyer; and Zingermanas Community of Businesses, including the world-famous Zingermanas Deli of Ann Arbor. Burlingham shows how the leaders of these small giants recognized the full range of choices they had about the type of company they could create. And he shows how we can all benefit by questioning the usual definitions of business success. In his new afterward, Burlingham reflects on the similarities and learning lessons from the small giants he covers in the book. "Small Giants" is a finalist for the "Financial Times" / Goldman Sachs Business Book of the Year Award